Cosmose AI Expands Connected Retail Technology to Southeast Asia through Partnership with ADA, Part of Axiata Group
Partnership will support merchants in Southeast Asia to enhance customer experience of offline retail. Cosmose aims to cover over 100,000 stores in Malaysia by 2021.
Cosmose AI (“Cosmose” or “the Company”), the platform that predicts and influences how 1 billion people shop offline, today announces a strategic partnership with ADA, a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions. The new partnership will help Cosmose expand its presence in Southeast Asia and provide ADA with rights to market Cosmose’s platform.Cosmose AI’s data technology uses anonymous mobile user IDs and high-precision location information to empower some of the world’s most prominent companies including LVMH, Richemont, Walmart, L’Oreal and Samsung. The Company’s platform will provide ADA’s customers in Southeast Asia with a much more granular level of customer insights and complement ADA’s existing offering to a variety of industries such as retail, shopping malls, quick service restaurants (QSR), and fast-moving consumer goods (FMCG).ADA will be launching three products, powered by Cosmose AI’s platform, as part of the partnership, combining the best of ADA’s online data with the best of Cosmose’s offline technology. These are:
- – ADA Media Planning powered by Cosmose – to help retailers recover traffic after the pandemic;
- – ADA Location Analytics powered by Cosmose – to provide anonymised data on consumer behaviour;
- – Offline SDK powered by Cosmose – to create a seamless shopping experience for retailers looking to integrate their mobile apps with offline stores.